LassoChoose your coverage.
Text-back, after-hours and overflow, or primary answering. We check your phone provider and routing options first.
BUILT FOR PLUMBING, HVAC & THE TRADES
Your calls answered.More jobs booked.
Lasso’s AI assistant answers calls and texts, captures job details, and helps schedule appointments—using your business’s instructions.
Call the live demo903-228-4604
No signup. No sales meeting.
Request your 30-day free trial
No credit card. No automatic billing.
Trial details
Bookings follow your approved calendar and rules. Otherwise, Lasso saves an appointment request for your team.
After-hours coverage
Be there when the workday isn’t.
Built for trade businesses
Configured around your shop.
You stay in control
Your rules. Your team. Your call.
HOW IT WORKS
Your calls. Your setup. Our help.
Start with the calls you already miss, or choose primary answering. We check the fit and test your setup before activation.
Set your business rules.
Tell us your services, coverage area, hours and intake questions. Connect a supported calendar when booking is enabled.
Let Lasso take the call.
Lasso answers approved questions and collects job details. Text follow-up starts after carrier approval.
Know the next step.
With booking enabled, Lasso confirms an available appointment. Otherwise, your team receives a request to follow up.
BUILT AROUND YOUR WORKDAY
More coverage. Less phone juggling.
Choose the channels and answering schedule that fit your shop. Your plan and setup define what Lasso handles.
Voice answering
Cover after-hours calls and daytime overflow, or use primary answering on the AI Front Desk plan.
Missed-call text-back
Continue missed-call inquiries by text once your business’s messaging setup is approved.
Useful job details
Collect the requested service, location, timing and callback information using your approved questions.
Booking—or a clear request
Use a supported Google Calendar or Cal.com connection to book approved appointments. Without verified booking, save a request.
Your team can step in
Review text threads, pause automated replies and take over. Voice handoffs use your configured team contacts.
English and Spanish
Both languages are included for each plan’s supported channels, without a language add-on.
YOUR BUSINESS. YOUR RULES.
Support for your team.
Not a change of identity.
Keep the way your shop works. Guided setup defines what Lasso can say, schedule and pass to a person.
Your phone setup
Forward selected calls when your provider supports it. Texting may use a separate configured number.
Your appointment rules
An estimate or assessment is not a promise that a repair crew is on the way.
Your handoff plan
Agree on team contacts, no-answer handling and usage-limit fallbacks before activation.
Reception and scheduling—not emergency dispatch, payments or a complete customer-service department.
TRY IT YOURSELF
Hear it before you hand over a call.
Try the sample plumbing shop. No signup or sales meeting required.
VOICE DEMO
A conversation. Not a phone menu.
Call the sample plumbing shop and ask about a routine service request. Prefer Spanish? Just ask.
Call the live demo903-228-4604
No signup. No sales meeting.
TEXT-BACK DEMO
Try the follow-up, too.
Call from a mobile that receives texts and follow the demo instructions to try the customer text conversation.
Call the text-back demo903-228-4002
Reply STOP to stop demo messages.
These are sample-shop demos, not real service appointments or emergency lines. A callback request is not a booked meeting. Carrier charges may apply.
Prefer to speak with us? Request a callback
PLANS & PRICING
Start with the coverage you need.
Text-only from $99/month. Voice plans from $249/month. Your free trial begins when your selected service goes live.
TEXT ONLY
Text-Back
$99
/monthafter trial
Keep your answering routine. Follow up on missed calls by text.
- English & Spanish texting
- Missed-call follow-up and lead qualification
- Owner updates, dashboard and conversation history
- Text takeover by your team
Calendar booking: +$25/month
One supported calendar · $124 total
No ongoing voice included.
Start your text trialAFTER-HOURS + BUSY CALLS
After-Hours & Overflow
$249
/monthafter trial
Backup when you’re closed, on a job or unable to answer.
- 500 voice minutes/month
- English & Spanish voice and text
- Voice, text or both—your choice
- Lead qualification and calendar booking
- Owner summaries and lead dashboard
- Configured human handoffs at launch
One business number · Guided setup included
Monthly minutes—not unlimited usage.
Start your voice trialPRIMARY ANSWERING
AI Front Desk
$449
/monthafter trial
Primary answering during business hours and after hours.
- 1,000 voice minutes/month
- English & Spanish voice and text
- Primary-line coverage, up to 24/7
- Voice, text or both—your choice
- Calendar booking and owner summaries
- Lead dashboard and configured human handoffs
One business number · Guided setup included
Monthly minutes—not unlimited usage.
Start your voice trialVoice plans include a monthly minute allowance, not unlimited usage. Additional minutes require your approval. Texting limits, trial usage and call handling at the limit are agreed before activation. Booking requires a verified calendar. Reception and scheduling—not billing support or emergency dispatch.
30-day free trial: Your trial starts when your selected service goes live. Voice can start after your phone setup is confirmed, without waiting for texting approval. Delayed texting gets at least 14 free days after activation, without extending the 30-day voice trial. Text-only trials run for 30 days from texting activation. Usage limits apply. No credit card or automatic billing; you pay only if you choose to continue.
Read full plan detailsQUESTIONS, ANSWERED
Before you put Lasso on the line.
The practical details, without a sales pitch.
Can I keep my current number?
Usually, if your phone provider supports the required forwarding. We check before changing routing. Texts use the messaging number configured for your business, which may be different.
Can I choose voice, text or both?
Yes, within your plan. Text-Back is text-only. After-Hours & Overflow and AI Front Desk let you enable voice, text or both. Texting starts after carrier approval.
What does Lasso actually book?
Only the appointment types your business approves, against a supported, verified calendar. An estimate or assessment is not a confirmed repair job. Without verified booking, Lasso saves a request for follow-up.
When does my free trial start?
When your selected service goes live—not when you submit a request. Voice can start after phone setup while texting approval is pending. Delayed texting gets at least 14 free days after activation, without extending free voice. Text-only trials start at texting activation. Usage limits apply. Read the trial details.
What happens if I use all my voice minutes?
We agree on usage alerts and the call-handling fallback before activation. Additional minutes require your approval; extra usage is not charged automatically. Answering hours do not mean unlimited minutes.
Can a person take over?
Your team can pause automated text replies and take over. Voice handoffs follow your configured rules and depend on a person accepting the call.
Which trades are available?
Plumbing and HVAC are configured around your business. Electrical, roofing and landscaping configurations are coming soon. We confirm phone compatibility and workflow availability before activation.
Does Lasso handle emergencies?
No. Lasso handles reception, approved business questions and scheduling—not emergency dispatch, payments, billing disputes or technical support. Urgent and out-of-scope requests follow the agreed handoff and fallback rules.
Can customers stop the texts?
Yes. Customers can reply STOP to opt out or HELP for assistance. Message frequency varies. Message and data rates may apply.
How is information handled?
Access is limited to authorized users and the providers needed to operate and support Lasso. Lasso does not sell personal information. Optional Meta advertising measurement on public pages requires your permission and does not include form entries or call content. See the Privacy Policy for the full details. Read the Privacy Policy.
TRY LASSO WITH YOUR BUSINESS
Give Lasso 30 days
to earn your business.
We’ll review your services, phone setup and coverage needs before activation. You pay only if you choose to continue.